Friday, April 17, 2009

What is a difference between Wedding Proofs DVD and Digital Negatives/High Resolution DVD?

Wedding proof DVD is a DVD containing small resolution image files of your wedding (or slideshow) and might also have a watermark “PROOFS DO NOT COPY “over every image. You are not able to make any usable prints from those files because the resolution of those files is normally 72dpi (dots per inch=monitor resolution) but for quality photo prints you need resolution of at least 300dpi.
I suggest you to be AWARE of that very important fact before signing the contract with any photographer. I heard too many stories from couples signing the contract which says that package includes Wedding Proof DVD thinking they will be able to make prints in any Photo lab. A lot of photography companies would not explain to you those professional photography terms so they get you to sign the contract. Unfortunately, after the wedding it is too late already when you realize how the actual photography package exceeded your budget.
Also, a lot of Photography companies on the market today advertise that you will receive FREE digital Negatives DVD, but then “fine print” in the contract usually states that you can receive those 12-18 months after your wedding date. Well, in this case you again end up paying more money for your prints, since most couples are just not willing to wait for a year or two to finally receive their DVD so they can make prints on their own.
I would consider this a clear scam because every photographer or company should explain in simple language to their customers what exactly they are getting for their money.
My personal policy regarding Digital Negatives is very clear; after you and/or your guests and family spend certain amount on online print orders you receive DVD for FREE. Because I am very good at what I do my online orders always exceed the limit for qualifying FREE DVD written in the contract: D

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